Retail is in the middle of a seismic shift. Bricks and mortar stores are disappearing from the high street as consumers continue to transition to digital channels: by 2021, online shopping is expected to account for 17.5% of global retail sales. In the third blog of our Digital Transformation Challenge series, we look at how CKH Innovations Opportunities Development is helping savvy retailers embrace technology to create the seamless customer journey consumers are craving.
The past couple of years have been dominated by talk of digital transformation. From keynote speeches to boardroom meetings, it's been a recurring topic. But for all this talk, implementing digital transformation, particularly on an organisation-wide scale, has been a slow burner. In this Digital Transformation Challenge series of blog posts we'll take a closer look at how CKH Innovation Opportunities Development's joined-up approach is helping organisations overcome the digital transformation challenge.
Today’s consumers expect personalised services and products that suit their individual situations and needs. They are also starting to expect meaningful and contextual interactions through their preferred digital channels and devices. For retailers with brick and mortar stores, this means grabbing hold of the opportunities that will drive better engagement, create new sales points and build brand loyalty.