CKHIOD Insights | digital transformation (2)

This article is also available in Italian / Questo articolo è disponibile in Italiano.

The digital signage market is poised for substantial growth in the next five years with the retail sector leading the charge in adopting this technology. We chat with digital signage, marketing technology and retail experts Harry Horn of Scala and parent companySTRATACACHE, and Marco Salvetti of CKH IOD to find out how digital signage is changing the face of retail and what impact the technology will have.

Never before have consumers turned to the online channel for shopping as much as they do today. With retailers suddenly needing to cater for much heavier volumes online, it raises new questions about how successful a retail organisation is at delivering omni-channel customer service which is centered on the customer's need.

In the ever-evolving business landscape the successful organisation is agile and has the know-how and capacity to adapt. Sectors ranging from Manufacturing, Ports, Airports to Energy are using technology to help them to react quicker to market conditions, competitive pressures and extraordinary global events. Richard Hart of CKHIOD highlights the way in which these verticals are embracing 5G private networks to drive through digital transformation.

Digital transformation doesn’t look the same in every organisation. For some, reimagining core elements of the business comes more easily, while in more traditional sectors, this level of change is profoundly uncomfortable.

For utility companies, digital transformation has a unique complexity and urgency. With dispersed infrastructures, including network elements that may be decades or even centuries old, it's challenging for utilities to achieve business objectives and meet regulatory requirements, which in the UK include a net-zero carbon emission deadline of 2050. And as regulated entities, utilities don't set their own prices, so driving efficiencies is the only way to realising a profitable business.

Digital transformation and the drive to deliver closer integration between online and off-line shopping was already a clear challenge for fast-moving consumer goods companies. But the unexpected crisis of 2020 has posed even greater difficulties, and companies are planning now how to adapt. It’s more important than ever to recognise how data, specifically mobility data, can guide business decisions.

For robust network connectivity, where there is often a seamless transition from a fixed line to a cellular network in the event of an outage, a high level of sophistication, visibility and control is required behind the scenes. Richard Taylor, IoT Business Development Manager with CKHIOD, explains how a cellular backup network with granular control is transforming the service resellers can provide to their customers.

Digital transformation initiatives are showing results across industries, and while strong leadership and a clear vision of objectives are vital for success, so is a flexible communications infrastructure. This is the case no matter which sector an enterprise is in. Digital transformation is also business transformation, potentially a complete change in how an organisation connects to locations, suppliers and partners -- and this brings its communications infrastructure centre-stage.

We wrote last year about the ongoing complexities of the digital transformation challenge, and it's still true that this kind of fundamental change is difficult.

The real strength of any communications network lies in its ability to maintain essential business communications while at the same time facilitating technological advancement. And with enterprises today firmly focused on digital transformation, their core infrastructure has never been more important. In the sixth article in our Digital Transformation series of blog posts, we take a look at how CKH Innovation Opportunities Development is working with enterprises to harness the power of their communications network.