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IoT in retail: A world of opportunity

Take your customer experience up a gear

Endless Possibilities.
No Limits.

We are journeying into a future that will be shaped and driven by connectivity and data. Wherever there is a connected sensor or device, there is real-time intelligence ready and waiting to drive smarter decisions and transform the once unthinkable into the “great, let’s do this”.

IoT is so much more than machines talking to other machines. It’s about devices, sensors, data analytics, software-based networking and applications All connected and all communicating through a diverse ecosystem of technologies that together are transforming the world of life and work as we know it.

From autonomous driving and smart city infrastructure to real-time management of assets in retail, agriculture, logistics and more, IoT is here, it’s growing and it cannot be ignored. For businesses operating at the brink of the IoT revolution, it’s an exciting time and a time that promises endless possibilities with no limits.

Be the Disruptor, Not the Disrupted

In a world increasingly driven by innovative solutions, disruption must be welcomed and acted upon. Disruption prompts new ideas, technological advancements and drives a competitive spirit. It’s the only way to survive and thrive in today’s global digital economy.

Creating disruptive business models and responding to unmet customer needs are critical business imperatives. With our IoT expertise and technology, businesses everywhere in every industry can harness the competitive and operative advantages that IoT has to offer. Disruption must be welcomed and acted upon — it's the only way to survive and thrive.

Disruption must be welcomed and acted upon — it's the only way to survive and thrive.

Your Business But in a Whole New Light

For retailers, there is a wonderful world of “what ifs” waiting to be discovered and explored. IoT presents many opportunities, but strategies need to be built on solid ground and robust solutions. Once you have the right foundation in place, you can start reimagining your business from the ground up.

Returns of IoT

  • Increased revenue
  • Reduced costs
  • Reductions or improvements in asset utilisation
  • Increased staff efficiency

Customer engagement returns of IoT

  • Better consumer insight
  • Seamless transition between online and offline
  • In-store experiences to amaze customers
  • More targeted marketing

So, what if you could do this...


Online-only retailers have a secret weapon: data. They know where their customers come from, what they browse and how much they spend each year.

But shoppers still want to touch and experience products in the flesh. That want will never go away.

IoT finally lets you connect the two worlds by providing you with the customer information the e-retailers thrive on. By combining this with your other data sources, you can build a full picture of your customers and use this to deliver a seamless digital-physical experience that not only rivals online-only retail, but gives you the potential to beat it.

Real-time Retail

IoT-enabled beacon technology allows retailers to detect a customer the moment they enter a store and target them with real-time, relevant offers.

The same system can generate heat maps of customer traffic and data that helps to enhance the customer experience and bottom line.

A simple stream of data showing whether a customer turned right or left can help to optimise floor layouts and traffic flows.

Better Business Intelligence

IoT devices generate vast amounts of data, depending on how their sensors are programmed.

These data feeds can be analysed, in real-time or historically, and give insights into customer behaviour and business performance. This means you can tailor your operations to suit trading conditions and personalise services to individual customers with incredible accuracy.

The result? Better experiences, optimised customer journeys, and bigger basket sizes.

Data Fuels Digital Transformation

When we talk about the “Internet of Things” we often focus on the devices, but what about the data?

Digital insights are a game changer for enterprises. IoT provides disruptive power from real-time business data, and this data can be generated from a multitude of dispersed and connected devices, whether they sit locally or globally, in the cloud or at its edge.

To enable insight and delivery of an improved product, service, customer experience or performance, data needs to be scrutinised, analysed and leveraged effectively and efficiently.

Every business will manage their data in different ways, but the end result is the same; the ability to solve problems and create capabilities you may not have previously explored or even thought possible.

IoT data insights can generate many outcomes:

1 - Enhanced customer experience

Identify new and existing categories of services and products, eliminate churn and engage with new customers.

2 - Improve product quality

Using real-time data analytics, businesses can better identify problems with product quality and deliver uniform products that comply with safety regulations.

3 - Maximise productivity

Identify and extract valuable data to drive automation and reduce lead, delivery and service time.Personalise the in-store experience and use your customer data to push relevant, real-time offers and content to shoppers as they move around your stores.


Learn more about the future of retail with IoT

Automotive Case Story

Discover the data-driven store

Now, any retailer can use IoT to bring data-driven decision-making to their physical operations. They can perfect their offering, target the right people, and convert footfall into customers by creating incredible in-store experiences that online shopping can’t match.

Healthcare Case Story

Digital Transformation Challenge in retail

Successful retailers who embrace innovation and develop a clear digital strategy can reap the rewards of enhanced competitiveness and a deeper customer relationship.

Security Case Story

IoT has the power to re-energise high street retail

CKH Innovations Opportunities Development is helping savvy retailers embrace technology to create the seamless customer journey consumers are craving.

With You For the Journey

IoT opens up a world of possibilities for retailers, whether you want to explore new business models, deliver improved efficiencies, reduce costs or move into new markets.

No company can innovate alone. That is why we have invested in the solutions and infrastructure that will support the bright ideas, the technology breakthroughs and the quick wins.

Drive IoT faster with our expertise to unite the physical and digital worlds.

  • Build your IoT success on a world-class network and a technology foundation of established partnerships.
  • Speed the path to creation with IoT solutions that are tailored to your business and future goals.
  • Enhance innovation, quality, operational productivity, safety, maintenance, consumables and more with end-to-end solutions that are co-created to meet your business needs.

Kickstart your IoT journey by ordering your IoT Starter Kit.

Order Your Starter Kit

Contact us for more information about how we can help drive your IoT success.

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