Bricks-and-mortar retailers have strong competition from online businesses and their secret weapon – data.
E-commerce companies use insight about their customers, products, and suppliers to deliver a seamless experience that drives repeat shoppers.
But that’s about to change.
Now, any retailer can use IoT to bring data-driven decision-making to their physical operations. They can perfect their offering, target the right people, and convert footfall into customers by creating incredible in-store experiences that online shopping can’t match.